CookieRun: Crumble Launch Milestones — 1M Players in 4 Days, #3 Revenue on Launch Day
CookieRun: Crumble hit 1 million players within four days of its July 30 launch and ranked #3 by revenue in Korea on day one. All the launch numbers in one place.
CookieRun: Crumble launched worldwide on July 30, 2026 for iOS, Android and PC (via Google Play Games) — and the numbers came in fast. Here's the launch scoreboard, straight from Devsisters' own reporting and chart data.
The launch numbers
- 1,000,000+ cumulative users within 4 days of launch — confirmed by Devsisters in its Q2 2026 earnings report.
- #1 free game on Korea's Apple App Store on launch day, and #3 by revenue by 11 PM the same day.
- Top 10 on Google Play revenue in Korea shortly after launch.
- 1.8 million+ cumulative pre-registrations by July 20, up from 1 million in the first three days of the campaign.
Why it matters
Devsisters posted Q2 revenue of 52.7 billion KRW with an operating loss of 16 billion KRW, and explicitly named CookieRun: Crumble as its key rebound title. The company is spending on user-acquisition marketing in South Korea, the US and Taiwan — a sign that launch momentum will be backed by real promotional support rather than fading after week one.
What's next
The follow-through is already scheduled: the first content update lands August 13, with new content every two weeks after that. If you're starting now, you're not behind — you're joining right before the first update cycle.
Useful starting points: